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eMedia in the News |
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- ADWEEK MAGAZINE RELAUNCHES TODAY: REDESIGN, EXPANDED COVERAGE, PRINT AND ONLINE INTEGRATION
(February 3, 2003 - New York) - Adweek magazine today relaunched to become the industry's only fully integrated print and online information source for the advertising and marketing communications communities. Digitas and Roger Black and Robb Rice of Danilo Black, Inc. developed the design for the online and print products, respectively.
The relaunch was built on Adweek's 25-year tradition of unrivaled regional focus. Adweek's Web site has expanded to include six areas dedicated to local coverage that will be updated throughout the day. Subscribers are now able to access information in all six regional areas of the online product, plus the national home page. Placing additional regional news on the Web allow for broader and deeper coverage of the key markets. News highlights from each of the six regions are now covered in the weekly print edition.
All subscribers will receive a national print edition of Adweek. Adweek's in-depth analysis of industry news will continue to give readers a behind-the-scenes look at the players, the pitches, the deals and the decisions shaking up the advertising industry. The new Adweek will broaden the coverage to include marketing communications businesses such as public relations, direct marketing, and sports, event and promotion marketing.
In addition, Adweek's print edition will introduce new departments including finance and career management.
Contacts
Four Corners Communications
Mariela Azcuy
Tel: (212) 849-8258
Mariela@four-corners.com
Jada Williams
Tel: (212) 849-8262
Jada@four-corners.com
About ADWEEK
VNU Business Publications USA is a part of VNU Business Media. VNU Business Publications USA publishes 59 b-to-b titles in the entertainment, media, marketing, fast-moving consumer goods, retail, merchandising, performance, travel and design industries Its portfolio includes Billboard, The Hollywood Reporter, Adweek, National Jeweler, Progressive Grocer, and Successful Meetings
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