CSN: Realities of the Aisle: How C-Store Customers Shop
In this special supplement -- "Realities of the Aisle: How C-Store Customers Shop" - Convenience Store News teamed up with Envirosell Inc., a leading consumer behavior research firm, to deliver to the convenience store industry the most revealing and actionable information about not only what consumers buy in c-stores, but why they buy and how they behave while shopping. Envirosell also analyzed the relationship each category has to other categories and the influence that store design and category locations have on the shopping process. This information will help retailers and manufacturers better understand the dynamics of the convenience store shopping trip to optimize store purchasing, marketing, merchandising, and ultimately sales and profits.
Price
$195.00
This is a PDF file that is available for immediate download after purchase.