Feeding Time
Despite Lower Returns, Supermarkets Add Investment Sizzle to Centers
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Supermarkets may not offer the highest of returns. But in an economic market where traditional strong performance is no guarantee of future success, slow but steady has become more attractive. This edition of CPN and sister business Nielsen Claritas' quarterly reports offers insight into the less obvious opportunities supermarkets provide for the shopping centers that house them. For the full report, please click here. |
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Supermarkets
Biggest shortfall of potential demand compared to current sales in most affluent markets
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Specialty Food Stores
Largest potential sales growth in most affluent markets
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Full-Service Restaurants
Biggests sales growth potential in most affluent markets
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Limited-Service Restaurants
Largest sales growth potential in most affluent markets
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| Additional Research: Investment Ready |
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Investors anticipating new opportunities may have to wait a little longer, but they will not be disappointed, as owners are forced to sell even attractive properties. But the window will not remain open for long. Click here to access this information.
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| Methodology: |
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The opportunity and saturation quantities in the linked charts represent the largest margins between actual consumer spending and potential sales activity in select retail segments among the markets listed on Nielsen Claritas' Affluence Index. A market is considered saturated when existing sales exceed projected potential sales activity, while an underserved market and growth opportunity exist when potential sales exceed actual spending. There are, however, exceptions, as is the case with supermarkets.
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CPN has partnered with sister business Claritas to provide the commercial real estate industry with data and analysis useful in shaping effective retail real estate strategies.
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Nielsen Claritas is a marketing information resources company dedicated to helping companies engaged in consumer and business-to-business marketing. We are dedicated to maximizing our clients' profitability with targeted and measurable marketing programs and enterprise-wide technology solutions.
For more information on Claritas, click here
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| Feedback: |
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We at CPN would appreciate your feedback on how you are able to use the provided data and on other data you need that we could provide. Please email editor-in-chief Suzann D. Silverman
at suzann.silverman@nielsen.com with your thoughts and experiences.
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