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CPN's Executive of the Year awards
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Ian Schrager
Chairman & CEO
Ian Schrager Co.
The primary driver behind my success is perhaps a willingness to try something new, to risk failure, to not be afraid of taking a chance. Being relentless in pursuit of a vision, looking at things from a different perspective. Being an outsider was helpful-I had no preconceived notions. I was not afraid to express my own personal desires, what I respond to. But when I started, I had the market to myself. Nobody was doing anything innovative. Now other people are out there doing what we were the only ones doing in the past. You have to keep moving, upping the bar.
I have drive and ambition, but I'm still as hungry today as when I started. I think I do it in order to breathe. I'm not financially motivated-it's a way to express myself. I always wanted to be as good as I can be, do something special that people take note of.
As for today's market, the best way of dealing with a tough economic climate is to have a product that's distinct. It's a capital-intensive industry, but the customer is entitled to that extra effort. Keep pushing the envelope. The best strategy is to have something unique and distinct that nobody else is offering.
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