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Advertising Opportunities
Commercial Property News / Commercial Property Executive
The Leading Resource for Commercial Real Estate Executives
Commercial Property News is the leading resource for commercial real estate executives. Through multiple platforms – digital, print and in person – CPN proactively reaches market influencers in the commercial real estate industry. CPN delivers the most important industry news, data, research and analysis that help global and local commercial real estate executives make the best strategic business decisions. CPN delivers complete and objective coverage of the full spectrum of business areas – including investment, development, finance, management and brokerage – across all major property types: office, industrial, retail, hospitality, mixed use and multifamily.
Commercial Property News is relaunching later this year as Commercial Property Executive, a fully integrated, digital-centric brand
exclusively serving senior level executives in this industry.The first quarterly print issue will debut in late Summer 2009, along with its new site CPExecutive.com and expanded digital offerings, and live/virtual conference schedule.
The new Commercial Property Executive resource will provide senior level executives with unprecedented access to proprietary, unparalleled Nielsen research and data analysis. In addition, new features will include one-on-one interviews with today's leading commercial real estate executives, as well as tomorrow's up and coming professionals/visionaries, geared to providing insights, strategies, and tactics that drive business process improvement and measurable results.
Why Advertise:
* Qualified and BPA audited subscriber base
* Most credible/authoritative reporting on commercial real estate
* 94% of subscribers have responsibility for investment profitability
* Unique digital products not available with any other commercial real estate brand
* Multi-platform access
2009 MEDIA KIT
Complete Media Kit / All Pages
Cover / Page 1
Mission Statement / Page 2
Multi-Platform Product Portfolio / Page 3
Editorial Overview / Page 4
Circulation / Page 5
Targeted Digital Options / Page 6
CPN Conferences / Page 7
CPN Editorial Calendar 2009 / Pages 8-9
Rates & Specifications / Pages 10-11
Contact Us / Page 12
ONLINE & DIGITAL PRODUCTS:
Every business day, more top commercial real estate professionals turn to the web for news, research and information.
CPNonline.com offers creative and flexible advertising programs to suit specific budgets and marketing needs. Advertising opportunities range from banners to more contextually relevant pieces. Whatever your product or marketing strategy, we offer numerous ways to connect your message with our users, commercial real estate professionals.
Banner Benefits:
Each banner position can rotate up to five ads. Ad rotation is random but equal, so each sponsor receives the same percentage of views. Each ad can be easily tracked for impressions and click-through rates. Plus, you can submit more than one ad at a time. You can rotate different ads within your purchased position, or you can switch out your creative month to month - all at no additional cost. Your campaign stays fresh and dynamic!
We accept Rich Media ads on a case-by-case basis. Creative must be received at least five business days in advance of start date. Send all materials to: AdCreative@nielsen.com Phone:(646) 654-5570
CPNonline.com Technical Information
| Top and Anchor Banners: |
728x90 pixels |
| Inline Banner: |
300x250 pixels |
| Anchor Banner: |
728x90 pixels |
| Email Newsletter: |
230-character text ad |
File formats accepted: GIFs, animated GIFs, JPEG files, third-party redirects.
No limit on looping
No cookie or browser support
Ads must be compatible with both PC and MAC operating system
Click-thrus are tracked only on images
Doubleclick AdManager 5.0 is used to serve all ad banners and buttons. All clients can receive usernames and passwords to access real-time reporting upon request.
Send all materials to AdCreative@nielsen.com
INTERNET MARKETING+CUSTOM PUBLISHING
CPN Custom Digital Publishing
Many formats and options to choose from! Your special creative will be sent to all of the CPN audience, or target a key sevtor.
Get more information or call your CPN representative.
For CPN advertising opportunities in print and online, please contact:
National Sales Director
Jason Wafalosky
484-228-8481 * jason.wafalosky@nielsen.com
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