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July 03, 2008
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 | Profile: Steve Lambert |
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Steve Lambert, a conceptual artist and co-founder of the Anti-Advertising Agency, is, depending on your perspective, a wry cultural critic or a loose cannon who must be stopped.
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| 'Trying to Believe' in ARG Buzz |
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Ask your squirrely colleague in the next cube what he's been doing lately. If he responds, "I'm part of the Joker's army,'' don't be alarmed. Chances are, he's one of the apparently millions of adults already immersed in an alternate reality game (ARG) 15 months in the making, and now playing out in real time worldwide in collective (and perhaps breathless) anticipation of the July 18 release of the Batman movie, The Dark Knight.
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| Agencies Seek the Right Mix |
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At any good agency, in five years there will be little distinction between digital creative executives and their traditional counterparts. At some agencies that is already changing, but not quickly enough to keep pace with technology and consumer behavior. Too often, traditional creatives view the role of digital execs as a back-end resource focused on executing others' ideas. And those in digital have not necessarily thought of their work in big conceptual terms or exerted enough influence over the creative process or with clients. (R/GA's Robert Rasmussen is shown.)
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| Calling on NBA Fans |
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It could have been the same old Super Bowl story. A creative team toils for months, and a client spends millions, on 30-seconds of big-game glory. Then, the applause fades, the spot is relegated to routine rotation and, ultimately, assumes its final resting place on the agency reel.
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