'Trying to Believe' in ARG Buzz
- June 30, 2008
Ask your squirrely colleague in the next cube what he's been doing lately. If he responds, "I'm part of the Joker's army,'' don't be alarmed. Chances are, he's one of the apparently millions of adults already immersed in an alternate reality game (ARG) 15 months in the making, and now playing out in real time worldwide in collective (and perhaps breathless) anticipation of the July 18 release of the Batman movie, The Dark Knight.
