I've been paying attention to Adidas' "Impossible is nothing" campaign from 180\TBWA. "Gilbert Arenas" is a charming look at the NBA player. Literally drawing his story, Arenas reveals that he was benched for the first 40 games of his career. "They thought I was a zero. ... It wasn't about basketball anymore. It was about proving them wrong," he says, explaining how he chose his uniform's number. "It reminds me that I need to go out there and fight every day."

Another selection, a spot for Cingular, takes the insufferable—the onslaught of information barked at us daily in mobile phone company ads—and makes it warmly human. BBDO has used this strategy before for the client: It takes a common family fight and reverses it to slip in Cingular's pitch. In this case, it spoofs mom's concern for wasting food to advertise its rollover minutes. "For the last time, our minutes don't expire," says an irate mom to her kids, who have carelessly discarded their minutes, represented by ticking red, coin-sized clocks she finds in the trash.

TLC spots deliver absurd, sad-but-true scenarios as "life lessons." This month's gives dating advice: "If he wants you to be his mom, you don't want to be his girlfriend." In the ad, a girlfriend gets a face-to-face introduction with her boyfriend's mother, who happens to look just like her and also shares her name. Creeepy.

Near-mirror images of khaki-clad actors Claire Danes and Patrick Wilson dancing to "Anything You Can Do I Can Do Better" drive a spot showcasing The Gap's "boyfriend trousers." The choreography is fun and the wood floors nicely match the khaki color of the pants, but like many past Gap spots, this one works best when seen on limited viewing. The reasons: the novelty of dancing stars wears off and the song becomes grating.

An Oregon Lottery spot from BPN in Portland, Ore., uses painterly animation to show "Some deals are worth making." It humorously re-creates the 1867 purchase of Alaska with whimsical details such as a shivering treasurer with a suitcase of cash and, in the background, a fight between a sea lion and a bear that ends with both being swallowed by a whale.

My favorite line this month comes from TBWA\Chiat\Day's cheer for Hillshire Farms, "Go meat!" As two women prepare their lunch, an ode to lunch meat begins, keeping time with the shaking of the chicken and croutons out of the packaging and onto the greens on a plate. At first the women look confused, but one of them soon gets into the beat and smiles wildly, ending the chant by giving her pal a celebratory "Woo!" Nothing more needs to be said.