Advertising showed its sillier side in the Best Spots of April. In response to the "Nipplegate" furor, Crispin Porter + Bogusky in Miami turned around a Burger King spot in which the office lunch crowd tussles over a BK meal-in the chaos, one worker's shirt pops open to reveal a sun-shaped accessory just like Janet Jackson's. Ogilvy & Mather's spot for convenience-store chain ampm shows a crudely animated couple enjoying lunch to the sounds of an out-of-tune but hopelessly catchy ditty with goofy lyrics along the lines of, "We can split a gumball for dessert and then hug." And Citibank's latest identity-theft perpetrator gets himself a "complete wax job on the old chassis." Also last month, Mother's Linus Karlsson and Paul Malmstrom broke ads for the NBA showing athletes literally in love with the basketball league's trophy. In one, San Antonio Spur Tim Duncan discusses the trophy's issues with commitment. And at Goodby, Silverstein & Partners in San Francisco, Fred Raillard and Farid Mokart debuted their first U.S. TV work, a darkly funny Netflix spot in which an older woman at a wake suddenly stops weeping to retrieve the DVD distributor's red envelope. Finally, two ads bring elegance to the mix: Wieden + Kennedy's "Evolution" shows a Nike sneaker morphing-like a butterfly emerging from a cocoon-from an
old model into the latest one. And Goodby's "Puddle" for Elizabeth Arden rises above the perfume-ad genre to show men dissolving into puddles as a woman walks by.
- mae anderson
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