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Sheraton | "Epic"
June 16, 2003
Deutsch/New York |
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Sheraton has a new spin, and it spotlights an old song. A British-invasion-style band stays at the hotel chain and sings a "lo-fi" version of the Rolling Stones' "Let's Spend the Night Together." Fueled by in-camera effects, "Epic" focuses on the crazy antics of 1960s rock bands (without the hotel-room destruction). Unfortunately, the rock classic has been thoroughly scrubbed, losing the raunchiness of the Stones' original. But this spot is still fun to watch and to listen to, definitely different for the category.
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| Credits: |
| Agency/Location |
| Deutsch/New York |
| Mng. Partner, Executive CD |
| Kathy Delaney |
| SVP/Group CDs |
| Evelyn Neill, Florence Buchanan |
| Art Director |
| Michael DePirro |
| Art Director (Typography) |
| Enrique Mosqueda |
| Copywriter |
| Lisa Garrone |
| EVP/Broadcast Production |
| Jim Frame |
| Agency Producer |
| Eve Kornblum |
| Production Company |
| Smuggler |
| Director |
| James Brown |
| Director of Photography |
| Greg Copeland |
| Editors |
| Adam Pertofsky/Rock Paper Scissors and Gary Knight/Final Cut |
| Graphics |
| Brand New School |
| Colorist |
| Tim Masick/Company 3 |
| Henry Artist |
| Rus Bigsby/Nice Shoes |
| Music/Composers |
| Rolling Stones "Let's Spend the Night Together" |
| Music Producer |
| Rob Schnapf/Advanced Alternative Media |
| Artist |
| Convoy |
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