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Quikrete | "Origami"
June 16, 2003
Fitzgerald + Co./Atlanta
"Origami" is the finest concrete ad Best Spots has ever seen. Of course, it's probably the only concrete ad Best Spots has ever seen. Mostly, though, it's just good. A bag of ready-to-use Quikrete turns into everything the cement can help build: stairs, sidewalks, driveways, houses, garages, bridges, office towers, skyscrapers, neighborhoods and cities. The origami-style animation is beyond cool, a brilliant way to sell a product that few people know or care about.
Credits:
Agency/Location
Fitzgerald + Co./Atlanta
Executive Creative Director
Jim Paddock
Sr. Art Directors
Brian Locascio, Rob Kottkamp
Sr. Copywriter
Will Chambliss
Executive Producer
Christine Sigety
Production Company
Digital Kitchen
Executive Creative Director
Paul Matthaeus
Creative Director
Paul Schneider
Director of Editorial
Eric Anderson
Composer
Raymond Scott
Designers
Matt Daly, Andre Stringer, Matt LaVoy
Principal Talent
n/a
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