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Pepsi | "Everest"
June 16, 2003
BBDO/New York |
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Three men climb a forbidding, snow-covered Mt. Everest, finally reaching their remote destination and the end of their quest. Two baseballs are uncovered in the ice, and Jason Giambi and Sammy Sosa look on with interest. Whose home run flew farther? A Sherpa pulls out a (really long) tape measure, and the winner is ... you have to ask? The evidence is damning -- corked bats really work. You can't make this stuff up.
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| Credits: |
| Agency/Location |
| BBDO/New York |
| Chief Creative Officer |
| Ted Sann |
| Executive Creative Director |
| Don Schneider |
| Creative Director/Art Director |
| Andy Knipe |
| Associate CD/Copywriter |
| Tommy Henvey |
| Executive Producer |
| Brian Mitchell |
| Director Music/Radio Prod. |
| Rani Vaz |
| Production Company |
| Reactor |
| Directors |
| Bozan Bozelli, Peter Menzies |
| Director of Photography |
| Robert Miller |
| Editor |
| Eric Johnson/Crew Cuts |
| Special Effects |
| Quiet Man |
| Principal Talent |
| Sammy Sosa, Jason Giambi, Dave Rutherford, Nima Sherpa, Sean Millington, Brian Gould, Eric Pehota, Ho-Kwan Tse, Adam Wills, Glen Velez. |
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