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EDS | "Train"
June 16, 2003
Fallon/Minneapolis |
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After a truck stalls on the railroad tracks, the two occupants sprint from the cab to avoid an oncoming train and imminent death. A graphic above the truck reads, "Your company," while another graphic points to the off-camera (but onrushing) train. "Your supply line problem," it says. When the train crosses a different set of tracks, missing the vehicle, the two men congratulate each other. But the celebration is short-lived. A second train traveling in the opposite direction crushes the truck, lending credence to a new graphic: "Your distribution problem." This intelligent commercial shows that danger lurks everywhere in the world of business and that a company may need outside help to reach its potential. Cool crash scene, too.
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| Credits: |
| Agency/Location |
| Fallon/Minneapolis |
| President/Executive CD |
| David Lubars |
| Art Director |
| Dean Hanson |
| Copywriter |
| Bobby Pearce |
| Director of Production, NA |
| Mark Sitley |
| Sr. Producer |
| Kate Talbott |
| Production Company |
| H.S.I. |
| Director |
| Gerard de Thame |
| Director of Photography |
| Mick Coulter |
| Editor |
| Matthew Wood/The Whitehouse |
| Composer |
| Alan Sutherland/Up Records |
| Engineer |
| Rohan Young/Scramble |
| Principal Talent |
| V/O: Nicole York |
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