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Blink 102.7 | "Rapper"
June 16, 2003
Bartle Bogle Hegarty/New York |
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In this funny commercial, a rapper quizzes a car salesman on certain "amenities" -- such as "a dokey, dokey" sound system with fur trim -- for a Hummer-like truck. Impressed with the sound quality of the music coming from the vehicle's radio, the singer buys "one for me and four for my daaaaawgs." Unfortunately, the radio station -- Blink 102.7 -- airs breaking news: The rapper is bankrupt, dumped by his record label. With a new program lineup, New York's Blink 102.7 provides "music, gossip and entertainment." The format change is an upgrade over the previous all-talk-no-walk lineup of Opie and Anthony, Ron and Fez, and Scott Ferrell. But once upon a time, WNEW was a radio pioneer, the first FM station to put rock and roll on the airwaves, a beacon to generations of music fans. What the hell happened to this radio station?
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| Credits: |
| Agency/Location |
| Bartle Bogle Hegarty/New York |
| Executive Creative Director |
| Kevin McKeon |
| Group Creative Directors |
| Kim Schoen, Kerry Keenan |
| Art Director |
| Gianfranco Arena |
| Copywriter |
| Peter Kain |
| Agency Producer |
| Stacey Higgins |
| Production Company |
| Chelsea Pictures |
| Director |
| Evan Bernard |
| Director of Photography |
| Mott Hupfel |
| Editor |
| Ian MacKenzie/MacKenzie Cutler |
| Music |
| Your Body is a Wonderland by John Mayer |
| Music Company |
| Sound Lounge |
| Principal Talent |
| Rapper: Kobie Powell. Salesman: Mark Lynch. Posse #1 (front seat): Richard Carroll. |
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