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Apple Music | "Nava/I'll Be There"
June 16, 2003
TBWA\Chiat\Day/Los Angeles
Just folks do the American Idol thing in front of Apple's signature white background. The new campaign sells AppleMusic.com's song library (iTunes music store) -- where the hits keep on coming, for 99 cents each. In Best Spots' fave, Nava sings "I'll Be There" by the Jackson 5. She gives Michael Jackson a run for his dwindling fortune, and her laughter at the end is honest, sweet, poignant even. It's karaoke with a big heart, more good stuff from Steve Jobs and Lee Clow.
Credits:
Agency/Location
TBWA\Chiat\Day/Los Angeles
Chairman/Worldwide CD
Lee Clow
CD/Art Director
Duncan Milner
CD/Copywriter
Eric Grunbaum
Agency Producer
Cheryl Childers
Assistant Producer
Mai Huynh
Production Company
House of Usher
Director
Kinka Usher
Director of Photography
Mark Plummer
Editor
Glenn Martin/Nomad
Sound Design
Francois Blaignan/Eleven Sound
Principal Talent
Nava Dennis
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