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American Express | "Good Karma"
June 16, 2003
Ogilvy & Mather/New York |
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A laid-back and Zen-like Phil Jackson, dressed in T-shirt and shorts, enters a convenience store and purchases a number of items, including four instant-scratch lottery tickets. The first three are winners. Can the coach of the Los Angeles Lakers score four in a row? Graphic: "American Express is the card of starting over." (And the official card of the NBA.) Don't know why Phil would use his Amex to buy a few bucks worth of stuff, but the ad still feels authentic.
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| Credits: |
| Agency/Location |
| Ogilvy & Mather/New York |
| CDs/Art Directors/Copywriters |
| Terry Finley, Chris Mitton |
| Agency Producers |
| Be Garrett, Christine Lindemann, Karl Westmann |
| Production Company |
| Harry Nash |
| Director |
| Ringan Ledwidge |
| Director of Photography |
| Declan Quinn |
| Editor |
| Jim Hutchins/Nomad |
| Music/Sound Design |
| Red House Music |
| Graphics |
| Jens Gelharr/Brand New School |
| Principal Talent |
| Phil Jackson, Brian Klugman. V/O: David Sayer. |
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