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Zippo Multi-Purpose Lighter | "Grill"
May 12, 2003
Blattner Brunner/Pittsburgh |
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What makes a man burn burgers, steaks and chicken to a crisp? "The Zippo multipurpose lighter with rugged construction, adjustable flame and lifetime guarantee," according to the VO. "You'll have trouble taking your eyes off it." The grill analogy may be a little disingenuous -- people buy Zippos mostly to light cigarettes and cigars, not exactly a PC thing to show in a commercial these days. Best Spots, though, has no problem with the side step. It's a cool-looking product, which definitely appeals to the primordial Prometheus in all of us.
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| Credits: |
| Agency/Location |
| Blattner Brunner/Pittsburgh |
| Creative Director/Art Director |
| David Hughes |
| Creative Director/Copywriter |
| Bill Garrison |
| Agency Producer |
| Karen Smith |
| Production Company |
| Lumiere Films |
| Director |
| John Rice |
| Editor |
| Ed Fraticelli/Production Masters, Inc. |
| Sound Designer |
| Jay Green/Big Science |
| Principal Talent |
| Men Grilling: Anthony Peyton, Anthony Sacco, Larry Verne. Little Boy: Adam Weiss. |
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