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Virginia Tobacco Settlement Foundation | "Jobs"
May 12, 2003
Work/Richmond, VA |
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In the anti-tobacco category, it's hard to know what advertising actually reaches teenagers. However, as the mutant X-Men rake in box-office dough, Best Spots thinks Buttman has a shot. In this funny spot, he is described as "a zero, America's most pathetic superhero." Buttman (is that you, Philip Seymour Hoffman?) realizes he needs a job to finance his unhealthy habit. "Cigarettes are expensive," he says, "so even a superhero has to work." The jobs come and go: short-order cook (he coughs in the food) and gas-station attendant (he smokes near the working pumps). Buttman even dumps his ashes into the coffee cup of a prospective employer. VO: "Can anybody tell why smoking isn't stupid?" Teenagers might listen to the financial argument -- cigarettes cost a lot of money -- and they will take note of the coolness issue. No kid wants to be a dorky spaz.
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| Credits: |
| Agency/Location |
| Work/Richmond, VA |
| Creative Director/Art Director |
| Cabell Harris |
| Copywriter |
| Steve Covert |
| Agency Producer |
| Shelia Fox |
| Production Company |
| Fiat Lux |
| Directors |
| Mike and Patrick Henry |
| Director of Photography |
| Bunt Young |
| Editor |
| Scott Witthaus/Greybox, LLC |
| Online Editor |
| Bob Thagard/Fuel Creative |
| Music |
| Jeff McManus/804 |
| Principal Talent |
| Buttman: Steve Agee. Interviewer: Rick Brandt. |
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