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Toyota Sienna | "Crash Test Teddy"
May 12, 2003
Saatchi & Saatchi/Los Angeles |
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In this amusing commercial, a girl's teddy bear and blonde doll are strapped into the back seat of a Sienna, which careens toward its destiny: a looming crash-test wall. The ending is a happy one, of course, and it's a clever way to promote the van's safety features: anti-lock brakes, all-wheel drive and airbags. (Think Volvo, with a sense of humor.) Indeed, the new Sienna campaign hilariously promotes "everything kids want and everything you need," a smart message to send to consumers/parents.
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| Credits: |
| Agency/Location |
| Saatchi & Saatchi/Los Angeles |
| Chief Creative Officer |
| Steve Rabosky |
| Creative Directors |
| Bret Ridgeway, Matt Bogen |
| Art Directors/Copywriters |
| Barney Goldberg, Trevor Oldershaw |
| Copywriter |
| Michael Burdick |
| Agency Producer |
| Elissa Singstock |
| Production Company |
| Hungry Man |
| Director |
| Hank Perlman |
| Director of Photography |
| Steven Keith Roach |
| Editor |
| Doug Walker/FilmCore |
| Music |
| Elias |
| Principal Talent |
| n/a |
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