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Supercuts | "Mind Readers"
May 12, 2003
Element 79 Partners/Chicago
The mind-reading barber babes of this clever spot hit a little too close to home. When "normal" guys search for a new look, the hair stylists fill in the blanks. "You want something that makes you look more complex than you really are," says one. "[You] don't really have a lot of time or cash, but you want hot women to think you do," says another. "[Sort of spiky] in a conservative I have a job and don't live in my parents' basement kind of way -- even though you do," says a third. Ouch. Not sure the world needs prescient barbers, but it works.
Credits:
Agency/Location
Element 79 Partners/Chicago
Chief Creative Officer
dennis Ryan
Creative Director
Canice Neary
Art Director
Heidi Link
Copywriter
Anita Salomon-Farris
Executive Producer
Colleen Dirsmith
Production Company
Hungry Man
Director
David Shane
Director of Photography
Joe DeSalvo
Editor
Deb Schimmel/Optimus
Composer
Jeff Koz/Hum
Sound Effects & Mix
Mike Coyle/Chicago Recording
Principal Talent
n/a
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