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Sprint PCS | "Telepathy"
May 12, 2003
Publicis & Hal Riney/San Francisco |
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"Our wireless bills were getting a little high," a man says, "so now we're just trying to communicate telepathically. Except we're not telepathic." That's the premise of another funny Sprint PCS spot, which shows a family (dog included) trying to read each other's minds. Leaving the popular mispronunciation campaign behind, Sprint's recent work has found its groove. Deadpan definitely works in the selling of "anytime" minutes and unlimited night and weekend calling.
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| Credits: |
| Agency/Location |
| Publicis & Hal Riney/San Francisco |
| Group Creative Director |
| Mike Mazza |
| CD/Art Director |
| Erin Alvo |
| CD/Copywriter |
| Mark Sweeney |
| Agency Producer |
| El Goco |
| Production Company |
| Hungry Man |
| Director |
| John O'Hagan |
| Director of Photography |
| Scott Henricksen |
| Editor |
| Jon Hopp/Jigsaw |
| Music |
| James O'Brien/Element |
| Principal Talent |
| Brian Baker |
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