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Sour Starburst | "Baby"
May 12, 2003
Grey Worldwide/New York |
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A nice follow-up to its high-school prom commercial, this Sour Starburst spot transports the viewer to a Chinese restaurant, where the locals gather to honor a newborn family member. As grandma drags a reluctant "Jimmy" over to see the kid, he pops a candy in his mouth. The sour flavor crinkles his face, scaring the bejesus out of the baby, who starts to cry. This gives the Chinese party-goers free rein to slap Jimmy upside the head. In Chinese, with no subtitles, the spot is just a little nasty -- not unlike the tart confection it promotes.
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| Credits: |
| Agency/Location |
| Grey Worldwide/New York |
| Creative Director |
| Rob Baiocco |
| Art Directors/Copywriters |
| Brian Lefkowitz, Aaron Royer, Sean Burns |
| Agency Producer |
| Aaron Royer |
| Production Company |
| House of Usher |
| Director |
| Kinka Usher |
| Director of Photography |
| Mark Plummer |
| Editor |
| Dave Koza/MacKenzie Cutler |
| Principal Talent |
| Brandon Lew, CiCi Lau, Jim Lau, Heip Le, Steve Lee, Roxy Ong, Juan Qian, Lucille Song, Albert Wong |
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