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Snapple | "Synchronized Swim"
May 12, 2003
Deutsch/New York
The bottles are back. In a multi-spot campaign, the Snapple beverages run with the guinea pigs in Pamplona, cavort with a Chippendale-type stripper, rewrite the church scene from The Graduate (Dustin Hoffman gets the groom) and parody the most tenuous of Olympic sports: synchronized swimming. It's all good, from the seamless special effects to the tiny costumes worn by the soft drinks. Selling the brand's numerous flavors, the ads offer one self-evident truth: The bottles are better actors than most people.
Credits:
Agency/Location
Deutsch/New York
Mng Partner/Executive CD
Kathy Delaney
VP/Assoc. CD/Art Director
Scott Bassen
VP/Assoc. CD/Copywriter
David Rosen
Senior Producer
Bruce Andreini
Production Company
BOB Industries
Director
Spencer Susser
Director of Photography
Morgan Susser
Editor/Sound Designer
Jonathan Smalheiser/ChicKonKey
Asst. Editor/Sound Designer
Thomas Ostuni/ChicKonKey
Flame/Online Edit/Colorist
Geoff McAuliffe/Brickyard VFX
Flame Artist
Dave Waller/Brickyard VFX
Composer
Peter Nashel/Duotone
Sound Mixer
Glen Landrum/Sound Lounge
Principal Talent
n/a
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