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Shiff Move Free | "Marionette"
May 12, 2003
Butler Shine & Stern/Sausalito, CA
The foreboding piano music tells a sad story. Trapped in a darkened house, a forlorn woman looks out the window and sees a sun-dappled world unavailable to her. The poor lady suffers from arthritis, osteoporosis and probably ... termites. She's a marionette! Shuffling over to a sewing basket, she takes a pair of scissors and snips away her troubles. It's a cool way to sell a dietary supplement containing glucosamine and chondroiton. The pill is marketed as a long-term remedy for good joint health.
Credits:
Agency/Location
Butler Shine & Stern/Sausalito, CA
Creative Director/Art Director
John Butler
Associate CD/Copywriter
Ryan Ebner
Agency Producer
Tracy Kurtz
Production Company
Tool of North America
Director
Erich Joiner
Director of Photography
Mark Plummer
Editor
Connor McDonald/FilmCore
Music
Greg Reeves/Cordovan Music
Principal Talent
Puppeteer: Phillip Huber. VO: Bobby Holliday
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