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Reese's Pieces | "Center of Attention"
May 12, 2003
DDB/New York |
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E.T. (the extraterrestrial) may love them, but Reese's Pieces are a tougher sell to Earth�s human population. While M&M's demo spans age and gender, Reese's is targeting a younger crowd in this fun-to-watch spot. When a kid's notebook doodles come to life in clay animation -- sharks, rocket ships, city scenes -- the peanut-butter candies become an integral part of the action. It's a fast-paced ride that should appeal to its pimple-faced audience.
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| Credits: |
| Agency/Location |
| DDB/New York |
| Chairman/CEO |
| Bob Kuperman |
| Executive Creative Director |
| John Staffen |
| Art Director |
| Dominick Baccollo |
| Copywriter |
| Greg Victor |
| Agency Producer |
| Eric Herrmann |
| Production Co./Animation/SFX |
| Bent Image Lab |
| Directors/Editors |
| Chel White, David Daniels |
| Director of Photography |
| Mark Eifert |
| Composer |
| Mark Mothersbaugh/Mutato Muzika |
| Sound Designer |
| Lance Limbocker/Downstream Digital |
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