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Oakland Athletics | "Rally Cap"
May 12, 2003
Goodby, Silverstein & Partners/San Francisco |
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Why are people -- cyclists, golfers, bellhops, construction workers, cowgirls -- wearing their hats upside down? Because it's the bottom of the ninth and the Oakland A's need a clutch hit -- rally-cap time! Using straightforward photographs of fans rooting for the A's is a smart idea. Baseball is fun, pure and simple, and the ad is a great way to promote a good team. Plus, rally caps make more sense than that freakin' monkey down the coast.
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| Credits: |
| Agency/Location |
| Goodby, Silverstein & Partners/San Francisco |
| Creative Director |
| Jamie Barrett |
| Art Director |
| Steve Yee |
| Copywriter |
| Dan Rollman |
| Agency Producer |
| Tammy Smith-White |
| Assistant Producer |
| Jennie Lindstrom |
| Production Company |
| Biscuit Filmworks |
| Director |
| Noam Murro |
| Photographers |
| Todd Cole, Jeff Ross |
| Editor |
| Tim Fender/Bob 'n' Sheila's Edit World |
| Principal Talent |
| n/a |
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