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Nike | "Yes, Mars"
May 12, 2003
Wieden + Kennedy/Portland, OR |
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"Yo, Mars Blackmon here," says Spike Lee, recreating his alter ego "from back in the day." It seems Mars can't quite believe his main man, Michael Jordan, is retiring -- so he calls MJ on a cell phone. The conversation is one-sided (all Blackmon) and absolutely hilarious. Brilliantly edited, the spot also provides a quick tour of Lee's home turf, Brooklyn. Yes, that's Nathan's in Coney Island, Junior's restaurant on Flatbush Ave., the Brooklyn Heights promenade, a brownstone in Fort Greene and a snow-covered Brooklyn Bridge. "Goodbye and thanks, Michael," reads the final graphic. Best Spots is glad Nike chose not to create a maudlin, overproduced, overpriced retrospective to honor Jordan. It's a nice sendoff to the best to ever play the game of basketball (but not baseball, as Mars aptly puts it). Now if only Michael could find a job...
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| Credits: |
| Agency/Location |
| Wieden + Kennedy/Portland, OR |
| Creative Directors |
| Hal Curtis, Mike Byrne |
| Art Director |
| Jayanta Jenkins |
| Copywriter |
| Jim Riswold |
| Agency Producer |
| Andrew Loevenguth |
| Production Company |
| 40 Acres & a Mule |
| Director |
| Spike Lee |
| Director of Photography |
| Ellen Kuras |
| Editor |
| Rob Watzke/Red Car |
| Principal Talent |
| Mars Blackmon and the voice of Michael Jordan |
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