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New York Lottery | "Elephant"
May 12, 2003
DDB/New York |
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A silly song promotes Jumbo Bucks, the New York Lottery's latest instant game. "Scratch an Elephant" evokes a folk tune, sort of A Mighty Wind meets Raffi. Lyrics (in Peter, Paul & Mary mode): "Elephants are just like me and you. They get an itch and they don't know what to do. So scratch an elephant ... and he will be a friend to you." Featuring an itchy pachyderm, this spot is a clever way to promote and market an expensive ($5 a ticket!) scratch-off lottery game. At $1 million, the top prize ain't peanuts.
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| Credits: |
| Agency/Location |
| DDB/New York |
| Chairman/Chief Creative Ofcr. |
| Lee Garfinkel |
| Executive Creative Directors |
| John Staffen, John Russo |
| Creative Directors |
| Gary Rozanski, Thom Baginski |
| Art Director |
| Lauren Renk |
| Copywriter |
| Marjorie Oetting |
| Agency Producer |
| Walter Brindak |
| Production Company |
| Steve & Linda Horn |
| Director/DP |
| Steve Horn |
| Editor |
| Clayton Hemmert/Crew Cuts |
| Composers |
| David Shapiro, Andy Mendelson/Fluid |
| Principal Talent |
| Robert Johnson |
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