Adweek Web






 > Brandweek
 > Editor & Publisher
 > Mediaweek
 > Marketing y Medios
 > American Artist
 > Photo District News
 > Photoserve
 > Independent Photography Network
 > Clio Awards
previous month | | next month
NASCAR | "Finish Line"
May 12, 2003
Young & Rubicam/Chicago
In an age where presidents make tailhook landings on aircraft carriers, Best Spots appreciates a commercial that truly possesses the right stuff. With shaky, blurry, almost indecipherable visuals, the new NASCAR work puts the viewer in the action. "You pass it hundreds of times, and it doesn't mean a thing," says an unnamed driver. "But on the last lap, it becomes all that you've worked for. The rest of the race may have been a blur of color. But in the end, the only thing that matters is black and white." After all, if a driver wants to declare victory, he has to cross the finish line first. Make your own analogies about Iraq.
Credits:
Agency/Location
Young & Rubicam/Chicago
Creative Director/Art Director
Jon Wyville
Creative Director/Copywriter
Dave Loew
Agency Producer
Matt Bijarchi
Production Company
Gorgeous/London
Director
Peter Thwaites
Directors of Photography
Stuart Graham, Carl Nilsson
Editor
Lisa Gunning/The Whitehouse
Sound Designer
Gareth Williams/Human
Principal Talent
n/a
Contact Us
Order Best Spots Products
Call for Entries - Best Spots of the Month - 2007
> American Express: Global Village
> ESPN Baseball Tonight: Speed Trap
> ESPN SportsCenter: Umpire
> eTopps: Boss
> Goodyear: Balls
> NASCAR: Finish Line
> New York Lottery: Elephant
> Nike: Yes, Mars
> Oakland Athletics: Rally Cap
> Reese's Pieces: Center of Attention
> Shiff Move Free: Marionette
> Snapple: Synchronized Swim
> Sour Starburst: Baby
> Sprint PCS: Telepathy
> Supercuts: Mind Readers
> Toyota Sienna: Crash Test Teddy
> Toys "R" Us: Peter Cottontail
> Turner Classic Movies: Multiplex
> Virginia Tobacco Settlement Foundation: Jobs
> Volkswagen Passat: Think Ahead
> Zippo Multi-Purpose Lighter: Grill




Subscribe l Email Alerts & Newsletters l Print Subscriber Access l Advertising Opportunities l Contact Us l Site Map l RSS



© 2007 The Nielsen Company. All rights reserved.
Terms Of Use and Privacy Policy.