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Goodyear | "Balls"
May 12, 2003
Goodby, Silverstein & Partners/San Francisco |
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Bouncing dodge balls color the suburban landscape in this intelligent commercial. As the balls and SUV converge, children can be heard but not seen. Finally, the balls hit the street, forcing the vehicle to brake suddenly. That's when the kids appear en masse. VO: "The unexpected can be planned for. Tires with proven stopping power." Safety is the reason to buy tires -- not just for the driver's well-being but for the welfare of pedestrians, especially children. The spot is right on message.
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| Credits: |
| Agency/Location |
| Goodby, Silverstein & Partners/San Francisco |
| Creative Director |
| Harry Cocciolo |
| Art Director |
| Paul Foulkes |
| Copywriter |
| Tyler Hampton |
| Agency Producer |
| Diane Hill |
| Production Company |
| Biscuit Filmworks |
| Director |
| Noam Murro |
| Director of Photography |
| Stefan Czapsky |
| Editor |
| Avi Oron/Bikini Edit |
| Composer |
| Jason Johnson/Stimmung |
| Sound Designer |
| Rheinhard Denke/Stimmung |
| Special Effects |
| A52 |
| Principal Talent |
| V/O: Marcus McCollum |
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