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American Express | "Global Village"
May 12, 2003
Ogilvy & Mather/New York |
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As pro sports go global, the NBA needs to keep up. Look no further than Don Nelson of the Dallas Mavericks. Since he coaches a number of foreign-born players, Nellie -- using his Amex card, of course -- purchases a bunch of language dictionaries. To communicate with Tariq Abdul-Wahad, he speaks French. To communicate with Dirk Nowitzki, he speaks German. And to communicate with Steve Nash, he speaks Canadian, eh. Of course, after Sacramento's Peja Stojakovic gets through with his Mavs in the NBA playoffs this week, Nelson may want to learn a few Serbian curse words.
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| Credits: |
| Agency/Location |
| Ogilvy & Mather/New York |
| Creative Directors |
| Chris Mitton, Terry Finley |
| Art Directors/Copywriters |
| Perry Essig, Tom Drymalski |
| Agency Producers |
| Be Garrett, Christine Lindemann, Karl Westmann |
| Production Company |
| Harry Nash |
| Director |
| Ringan Ledwidge |
| Director of Photography |
| Declan Quinn |
| Editor |
| Jim Hutchins/Nomad |
| Graphics |
| Jens Gehlharr/Brand New School |
| Principal Talent |
| Don Nelson, The Dallas Mavericks |
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