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Staples | "Ink Cartridge Bingo"
April 14, 2003
Martin/Williams/Minneapolis |
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This smart ad plays a mean game of ink-and-toner bingo. Epson T001, Canon BC31E and HP C9720A are the numbers called by a frazzled clerk to equally frazzled customers at a rival store. Staples, however, makes a winner out of everyone with its easy-to-find cartridges. People who have ever had to fix a printer can relate to this bingo death match. It's a clever way to promote a dull and frustrating product.
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| Credits: |
| Agency/Location |
| Martin/Williams/Minneapolis |
| Executive Creative Director |
| Tom Kelly |
| CD/Copywriter |
| Lyle Wedemeyer |
| Art Director |
| Melissa Johnson |
| Agency Producer |
| Stan Prinsen |
| Production Company |
| BOB Industries |
| Director |
| Chris Hooper |
| Director of Photography |
| Stefan Czapsky |
| Editor |
| Mike Coletta/Bug Editorial |
| Music |
| Keith Haluska/Elias |
| Principal Talent |
| Kevin Sussman |
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