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Osteo BiFlex | "The New Frank"
April 14, 2003
Cramer-Krasselt/Milwaukee |
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Frankenstein has mellowed over the years. Watching a video of himself (circa 1935), the former monster reminisces about the bad old days. "Back then my achy joints made it hard to get around," he says. "What a stiff." Thanks to Osteo Bi-Flex, "Frank" has made a startling transformation. His newfound holistic approach includes yoga, martial arts, banjo playing and gardening. Creating a health-conscious Frankenstein is a brilliant way to pitch pills that "lubricate joints and rebuild cartilage." Still, one question lingers: Did the big lug retire to Santa Barbara?
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| Credits: |
| Agency/Location |
| Cramer-Krasselt/Milwaukee |
| Creative Director |
| Mike Bednar |
| Art Director |
| Matt Herrmann |
| Copywriter |
| Sandy DerHovsepian |
| Agency Producer |
| Mary Pat Cupertino |
| Production Company |
| hungry man |
| Director |
| Bennett Miller |
| Director of Photography |
| Tami Reiker |
| Editor |
| Michael Corrigan/Red Car |
| Composers |
| Larry Pecorella, David Hutten, Bryan Rheude/Comma Music and Sound Design |
| Principal Talent |
| David Combs |
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