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The Gap | "Erin & Maggie"
April 14, 2003
Laird + Partners/New York
R&B artist Mya sings Paul Simon's "Feelin' Groovy," and Gap models Erin and Maggie forgo the white cyc for the great outdoors. Since Gap stretch pants are "fit to feel groovy," it makes sense to show the women walking city streets and sliding down stairway rails. But the lingering crotch shots are a little scary.
Credits:
Agency/Location
Laird + Partners/New York
Creative Director
Trey Laird
Art Director
Hans Dorsinville
Agency Producer
Ray DiPietro
Production Company
Mission
Director
Mikael Jansson
Director of Photography
Jean Yves Escoffier
Editor
Adam Pertofsky/Rock Paper Scissors
Music
"The 59th Street Bridge Song", written & published by Paul Simon. Produced by Flyte Tyme Fylms, Inc. furnishing the services of Jimmy Jam & Terry Lewis. Performed by Mya.
Principal Talent
Erin Wasson, Maggie Rizer
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