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This intriguing spot mimics wildlife documentaries, replete with erudite voiceover and nature sounds; simply, it transports the Serengeti to a shoe store. In fact, equating the purchase of shoes to an animal searching for sustenance after a long winter's hibernation is a brilliant idea. The five-spot campaign touches on hunting, feeding, mating and teaching the young. All the commercials show real women in a real DSW store. Clever and smart, it works.
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