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Domino's | "NASCAR Table"
April 14, 2003
J. Walter Thompson/New York
As "the official pizza of NASCAR," Domino's creates a clever synergy in this funny spot--by letting a five-man pit crew set driver Darrell Waltrip's dinner table. After the pizza is delivered, all hell breaks loose in the dining room. Furniture, plates, silverware and glasses of Coke are placed in record time, and the Waltrips prepare to chow down. It's a good tie-in. Every company wants a piece of NASCAR these days.
Credits:
Agency/Location
J. Walter Thompson/New York
Chief Creative Officer
Mike Campbell
CD/Art Director
Mickey Paxton
CD/Copywriter
Jon Krevolin
Agency Producer
Linda Kligman
Production Company
The Artists Company
Directors
Andy French, Nick Spooner
Director of Photography
Bobby Bukowski
Editor/Sound Designer
Nate Taylor/Crew Cuts
Principal Talent
Michael Waltrip, Buffy Waltrip, Caitlin and Macy Waltrip. Pit Crew: Matt Baker, Paul Sklar, Tate Taylor, Martin Mullen, Chris Burgard. Baby in High Chair: Nathan Brenner. V/O: Larry Keith
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